SEX & DRUGS & ROCK & ROLL Social Media

Submersive Media was engaged by FX to work with series headliner Denis Leary on his personal social media presence leading up to and during the run of Sex & Drugs & Rock & Roll, with the specific goal of massively increasing his social reach and driving awareness and excitement for the show in a smart, curated way. Submersive worked with Leary’s team to make sure all social outlets were balanced with posts about trending topics, the music industry as a whole, and promotion for the show, while keeping all copy in-line with Leary’s known/established comedic voice.

• Premiere episode received the biggest Live+3 jump of any comedy series in FX history.

• Submersive created an Instagram feed for Leary, and in 3 months it has been populated with over 100 images and gained 20.3K followers.

• User engagement on Facebook & Twitter more than doubled as post quality increased and use of social tools like hashtags and @ mentions were integrated into Leary’s posts.