Sony brought on Submersive to handle digital PR for the theatrical release of WAR ROOM, a low-budget, faith-based film, counting on Submersive’s extensive work on faith-based properties. Utilizing relationships and multiple pitch angles, Submersive was able to position the film for mainstream secular audiences as well as faith-based viewers, and greatly increase awareness of the film, delivering one of the biggest box office surprises of the year.
• War Room opened at #2 at the box office with an $11 million opening weekend, and became the #1 film in America in its second week of release. It remained in the top 10 for 6 consecutive weeks.
• Submersive secured featured placement for War Room on iTunes, Fandango, Moviefone, Movetickets, and dozens of other top-tier sites.