Submersive partnered with Cinedigm to manage the social media strategy for the DVD/iTunes release of SHORT TERM 12.
Highlights:
• Using concepts such as a “12 Resolutions” countdown to bridge the gap between the new year and the mid-January street date, as well as placing heavy emphasis on the critical accolades bestowed upon the film, Submersive built engagement with an increasingly passionate audience who were discovering the film for the first time.
• Social likes grew from 26K to 31K during the 5-week campaign, a 200% increase over the previous 5-week period.
• Daily page visits tripled over the course of the campaign.
