Neon tapped Submersive to manage the social media campaign for their biggest theatrical release of the year - Ingrid Goes West. Submersive created a campaign that leaned into the social media world that Ingrid inhabits, creating memes, gifs, and Instagram-ready clips to connect with Ingrid’s millennial audience. The film opened with the best per screen average of the week and one of the best of the year, and the social campaign was praised by fans and critics alike.
• Opened with more than $45,000/screen, the second best opening of 2017
• Built an entirely organic 8,000 Instagram following and a 30,000 Facebook following in 6 weeks.
• Submersive curated social accounts for IGW that felt more like you were following a friend than a marketing effort. By using creative like memes, gifs, and boomerangs, the campaign had an interactive feel that was modeled after popular Internet Meme accounts like @OfficialSeanPenn, @MyTherapistSays and more.
• With an audience almost exclusively made up of millennials, with the plurality of them female, Submersive tapped into language and jargon that would connect to users in a real, funny, and relatable way.