LG V30 / NYFF Experiential / Development

LG Mobile approached Submersive to come up with a unique concept to promote the launch of the new V30 phone as part of their event at the New York Film Festival at Lincoln Center.

Submersive developed “Studio 30” - a social video booth where NYFF attendees would share a line from their favorite classic NYC film while testing out the new CINE features of the V30.

In front of a series of iconic NYC backdrops, fans recorded their line from such classic films as TAXI DRIVER, MOONSTRUCK, GOODFELLAS and THE DEVIL WEARS PRADA. The video was then uploaded and automatically sent to the participant to share on their social platforms. Each share automatically entered the attendee into a contest to win one of 30 new V30 phones!