Submersive teamed with IFC for the theatrical and VOD release of THE HOUSE THAT JACK BUILT, the controversial film from Lars von Trier. Submersive was charged with building buzz around a one-night-only "director's cut" screening in hundreds of cities a month ahead of the standard release, without lessening the excitement over the day-and-date distribution plan. Submersive created and organized a creepy robocalling campaign to key members of the press, built excitement through a grindhouse-style director's cut trailer, and drove hundreds of thousands of organic social engagements around the film's unique release, and turned THE HOUSE THAT JACK BUILT into a genuine event and a big success for IFC.
• Organic social reach averaged over 200,000 people per post
• Submersive created and oversaw a robocalling campaign that was picked up across the entertainment press, and called out by multiple influential journalists on social media.
• We created a grindhouse-style video promoting the "director's cut" screening that was viewed over 500,000 times with no media spend behind it.
• The screening event trended on Twitter and made $200,000 in one night, more than von Trier's last film had made over its entire theatrical run.
