Viki.com – the global TV streaming leader with more than 40 million monthly users – brought on Submersive to raise their profile through both corporate and consumer PR. Using creative pitching and extensive relationships, Submersive has generated extensive national media coverage that has grown consumer and B2B awareness and excitement around Viki, positioning the platform as a front-of-mind leading enterprise that rivals Hulu and YouTube, and the go-to video streaming destination for premiere global entertainment and content.
Coverage highlights include:
• To mark the launch of a Viki & Roku partnership that introduced a premium global content Viki channel on Roku®, Submersive secured contest giveaways on Collider, Zap2it, Techno Buffalo and Paste Magazine that garnered over 42,000 total entries.
• Viki acquired Korean entertainment site Soompi in a sub-$10 Million deal and Submersive secured announcement features on Variety, Deadline, TechCrunch, Cynopsis, Multichannel News, VideoInk and many more. We also managed international coverage of the deal in France, Korea and Latin America.
• Submersive facilitated interviews and other thought leadership opportunities for Viki’s CEO, CTO and other executives with The Wall Street Journal, Variety, The Wrap, The Hollywood Reporter, TechCrunch and many more.